Vijay's View: Is Starbucks Devaluing its Brand: Harvard Review

Link to TV interview: https://www.ntd.com/starbucks-devaluing-its-brand-harvard-review_1003750.html?utm_source=ref_share&utm_campaign=copy

A Harvard business review article says the Starbucks brand is losing its shine, because it’s getting more commoditized, in particular, shifting away from in-person customer experiences and more towards efficiency and volume. Business Matters takes a look into some reasons and possible solutions.